Social Media Marketing for Indie Games
We help game developers grow audiences, build hype, and drive wishlists across Steam, TikTok, and every platform players discover games.
Grow Your Game’s Following with a Done-for-You Social Media Strategy
Your game deserves more than a few launch-day posts.
At Front Page Marketing, we help indie developers build real communities around their games through consistent, authentic, and data-driven social media marketing.
Why Social Media Matters for Indie Game Developers
Players discover new games through TikTok clips, YouTube Shorts, and developer posts long before they ever see a store page.
A smart social media strategy can drive wishlists, downloads, and long-term fans — even on a small budget.
Front Page Marketing helps you turn social platforms into a reliable growth engine for your game.
Our Game Marketing Services
Everything you need to grow your player base and dominate your next game launch.
Strategy and Goal Setting
We start by defining clear campaign objectives — from pre-launch hype and Steam wishlists to post-release player retention.
You’ll know exactly which platforms matter most and what success looks like at each stage.
Audience Targeting for Indie Games
Using player behavior data, interest mapping, and platform analytics, we identify the communities most likely to connect with your game.
We focus on where your players actually hang out — whether that’s TikTok, Reddit, Discord, or YouTube.
Content Creation That Feels Authentic
We create social-first content built around your game’s story, art, and gameplay.
Our team produces trailers, short clips, memes, and devlog snippets that capture the indie spirit and speak to players in their language.
Influencer and Paid Media Campaigns
Organic reach is powerful, but amplification matters.
We pair your content with paid campaigns and influencer collaborations that expand your reach while keeping your voice authentic.
Every dollar spent is tracked and optimized for engagement and conversions.
Real-Time Reporting and Optimization
We monitor KPIs like engagement rate, cost-per-wishlist, and community growth throughout your campaign.
This data allows us to refine creative, targeting, and spend — so your marketing gets stronger week after week.
Platforms We Manage
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TikTok & YouTube Shorts – High-impact gameplay and cinematic clips
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X (Twitter) – Developer insights, patch notes, and launch updates
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Instagram & Facebook – Visual storytelling and fan highlights
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Discord & Reddit – Player community engagement and feedback loops
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Steam News & Launch Visibility – Traffic support for release milestones
Why Indie Developers Choose Front Page Marketing
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Specialists in indie and mid-tier game promotion
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Deep understanding of gaming culture and player psychology
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Authentic content that connects without corporate tone
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End-to-end management — strategy, creative, ads, reporting
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Flexible plans for pre-launch, launch, and live-ops support
Ready to Level Up Your Game’s Reach?
Whether you’re preparing for Early Access or your next major update, Front Page Marketing helps indie developers turn followers into fans — and fans into players.
Let’s talk about your game.